Do You Need a Disciplined Social Media ... - Business 2 Community

I frequently answer questions and advise potential clients on the importance of hiring a social media community manager who has personal expectations (and who you can expect) to be mature, friendly, level-headed and most importantly, disciplined in their approach to managing your social communities. They are there, responsible for watching and tending to your community / garden while you are not, especially during typical ?off? business hours of evening, weekends and holidays.

Two of my more popular blog posts cover the expectations you can have (and should implement) when hiring anyone to manage your social media communities:

How is a social media concierge different from a social media manager, social media and internet marketing agency or digital PR / blogger?

• Less Cost / More Results: Less costly than a social media agency or full-time employee, a social media concierge brings to the table years of experience in business, marketing, sales and social media and knows how to develop high-value campaigns and relationships with virtually anyone in any social community, online and in real life.
• Less Competition / More Results: Always a social butterfly, your social media concierge has access to all truly community-committed events, conferences and speakers, and will never ask you for an exclusive contract, making your concierge one of the few professionals you?ll hire who can easily work with all your existing marketing / PR contracts without competition, improving the results of your investment all around! Your social media concierge can negotiate media purchases & collaborative content that includes added-value & discounts others couldn?t even dream of asking for!
• More Maturity / Fewer Problems: A marketing professional with 16-years experience working with agency, marketing and media professionals and long-term relationships to bring to your campaign. Your concierge will offer a non-disclosure / non-compete document to protect your business and community and let you sleep well at night. When problems (or trolls) arise, your concierge is there online at any time of day or night (holidays especially), bringing a level head to the situation and turning threats of negative viral PR into loyal community connection opportunities.
• No Cookie-Cutter Solutions: Creative and strategic, you will always get unique and cost-efficient strategies for achieving your business goals through social media from your social media concierge. Technically proficient themselves, your social media concierge is also connected to a wide range of technical support providers, app creators & user experience architects.

If you watch @Sparkle_Agency at all times of day & night, you will frequently find your social media concierge participating in, attending and creating social media expert events, having a coffee with a tech CEO, brunch with a blogger, lunch with a media Director of Ad Sales or taking in a consumer event with a Marketing VP, Agency Director or PR Agency Founder.

This might seem odd to you, or offensive to your work schedule, but it is the schedule for social media because these are the hours that social media is most active and when businesses NEED their community manager to be watching their social communities, or at least to be available to take emergency calls from the manager who is ?on? when the social / consumer s**t hits the fan. If you?re a community manager and choose to stand by ?not working? weekends or evenings, for any reason, you are risking your client?s reputation; if anything happens on the social channels, you need to be available to help turn the tides immediately, before you find yourself facing an angry horde blogging, tweeting and facebooking to their communities to boycott your client?s business.

I don?t chase after work, and I don?t chase after client payments, so everyone who hires me or the few people I work with, does so on my terms and is thrilled with both our competency and results. My terms are not common, but also, community managers and social media professionals who work to my level of capability and experience are not common. These terms are much more common among web development/SEO companies, PR firms and lawyers. . If you?re still not sure what I have to offer, and want to see me in action, email me at debbie@theSparkleAgency.com to schedule a complimentary 30-minute conversation about your social media community manager needs. . Want me to attend your event, review your app, blog post or plans? Email me your offer! . Have immediate questions for your business about social media you?d like answered by a panel of experts on #SparkleSOS? Send me an email or ask them on Twitter to hashtag #SparkleSOSand I?ll add them to the queue for an upcoming live show! You might even be invited to join us on the show!

Source: http://www.business2community.com/online-communities/do-you-need-a-disciplined-social-media-community-manager-0308922

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