Thursday, July 18, 2013

Sean Cargle wrote a new post, NCAA pulls name and logos from EA's long running sports series , on the site BeefJack

EA Sport?s NCAA Football series has just lost it rights to the NCAA name and logo in a new press release by the?National Collegiate Athletic Association, but EA is still soldiering on.

This long running college football series that started all the way back in 1998 is coming to an end, sort of, thanks to the National Collegiate Athletic Association?s (NCAA) decision to not renew their contract with EA for 2015. Both EA and NCAA have released press releases to address the issue and while the brand name will be gone, EA?s college football series will still continue in some way.

NCAA released their press release earlier today and it stated: ?The NCAA has made the decision not to enter a new contract for the license of its name and logo for the EA Sports NCAA Football video game. The current contract expires in June 2014, but our timing is based on the need to provide EA notice for future planning. As a result, the NCAA Football 2014 video game will be the last to include the NCAA?s name and logo. ? They go on to say that it is no longer in there best interests to license out their name and logos, but they also clarify that they don?t handle licensing for individual athletes or colleges, so that will not be affected.

EA has responded with their own press release that basically says everything is just fine. Here is the main chunk of it: ?EA SPORTS will continue to develop and publish college football games, but we will no longer include the NCAA names and marks.? Our relationship with the Collegiate Licensing Company is strong and we are already working on a new game for next generation consoles which will launch next year and feature the college teams, conferences and all the innovation fans expect from EA SPORTS.? In short, they are fine and they will continue to basically make the same games, but just with some changes to the name.

It is possible that the NCAA?s decision can cause extended damage to EA Sports by making individual athletes and colleges less likely to sign on for these games, but we will have to wait and see if there are any forthcoming ramifications. EA Sports just released NCAA Football 2014 earlier this month for Xbox 360 and PS3 and that will be the last we see from the series. For more information head on over to EA?s press release and the NCAA?s press release.


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