Saturday, October 15, 2011

Real Estate Marketing Strategy Innovation Olympic Garden ...

?Abstract? In recent years, rapid real estate development and improvement of the market gradually, becoming more rational and mature consumers. Between enterprises in the development of increasing competition, in which a decision under the premise of real estate marketing business survival, the key factor. Substantially increase the supply of real estate, a large number of different types of products available, while real estate companies in the marketing process means a single, homogeneous high degree of risk of the project to improve the operation, reduced controllability. Therefore, the real estate marketing innovation has put forward higher requirements.Marketing concept and marketing models of innovation is how to distinguish it from the market of conventional marketing model, and many other competitors, how innovative marketing with a competitive advantage? How to set up a business using innovative marketing, brand? Real estate in the future under the new situation, which marketing model is valid, real estate marketing firms how to conduct planning, implementation, control? About the future development of the real estate business is a topic of concern for all developers. In this paper, we will be the Olympic Park as a Case Study on the marketing strategy to explore. In this paper, the structure is divided into six chapters. Article marketing, impact marketing, psychology, and to parse out from the real estate marketing, creative marketing strategies, design analysis, detailed perspective on these issues over the empirical study of literature analysis, field trips and consumers survey to find out these problems, while real estate marketing strategy on the future development was discussed, and a combination of the Olympic Park in Jiangxi concrete practice of real estate, real estate innovation strategy envisages an effort for the future healthy development of the real estate industry, particularly real estate marketing made operable solution.

Title: Real Estate Marketing Strategy Innovation Olympic Garden
Category: Management economics
Filename: Real Estate Marketing Strategy Innovation Olympic Garden.doc
Pages: 138
Price: US$38.00
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Source: http://www.economics-papers.com/?p=33464

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